name in many more countries and that they will gradually continue rising even higher," CJ wrote. Success! Similarly, despite being a huge market for K-Pop, China is not represented at all due to the stringency of its censorship laws. When we expand our scope to the global level, we see that while K-Pop has not enjoyed the success witnessed in Asia, it has established a toehold in North and South America. In addition, K-Pops openness to incorporating local culture has transformed it from a Korean art form to a truly globalized cultural powerhouse, one that has managed to attract both foreign direct investment and soft power for the homeland. These trends are unsurprising for several reasons. Over the past two months, Swift averaged around 91,000 Twitter mentions per week. Instagram shows the largest deviation from these trends, with Mexico, Chile, and the United States comprising nearly 90 percent of K-Pop followers. Love that more females are listening to female groups. We believe this is somethingthat should be reflected on the charts.". Vivid Seats. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. Following the US, there are 31 respondents from Europe and 28 from Canada. (Fans voted by tweeting the hashtag #BTSBBMAs. There's an entire Twitter account -- BTS on Billboard! Another, BTS Views, is dedicated to tracking their YouTube views, while BTS VotingTeamis all about hashtag-driven voting. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a "new and cheerful start" to the youth of South America. Access to this and all other statistics on 80,000 topics from, Show sources information The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and there's always more to discover. With in-depth reviews, exclusive interviews, and a dedicated community of fans, our site is the go-to destination for all things K-pop. Given this, South Koreas largest trade partners serve as a good proxy for the success of K-Pop, with China (26 percent of total exports), the United States (15 percent)Vietnam (10 percent), Hong Kong (6 percent), Japan (4 percent), and Taiwan (3 percent) proving to be some of the genres biggest consumers. Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. Nationwide, nearly 2 out of 3 (63%) people between 13 and 49 have heard of the terms "K-pop" or "Korean Pop." While awareness was highest among Gen Z (teens 13-17) and Millennials (Adults 18-34), nearly half of all Gen Xers (adults 35-49) are aware of K-pop, showing that this body of music is making an impact across all ages. In, Korean Foundation for International Cultural Exchange. In part, this is due to South Koreas position as an economy driven by exports. As the interest in K-Pop continues to grow, it remains to be seen whether the global interest shown toward this genre is a fleeting trend or a more sustained movement. [GIVEAWAY] Win VVVIP tickets to PIXY's 'KARMA IS A B 2023 USA TOUR!'. Bangkok and Jakarta are consistently in the Top 3 cities, comprising between 16 and 50 percent of the total consumption and/or engagement across all three platforms. For instance, LG has had business partnerships in Panama since 1962, when it became an export hub for televisions. So again pick an age. So we've created a list of facts based on our research about the band, their ARMY of fans, and another record-breaking year. Similarly, Samsung established an assembly plant in the 1980s in Tijuana to manufacture a variety of appliances. As the K-pop fandom's political organization becomes even more mainstream,. However, this is not all trueaccording to a recent ratioof female and male fans who buy girl group albums. You only have access to basic statistics. Currently, you are using a shared account. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. Spanish tracks and collaborated with local artists. When digging into historical trends for some of these top cities, we see that while all cities trended negatively on YouTube, most cities climbed across Instagram and Spotify. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. [Online]. While Korea is the epicenter of K-pop, the genre has long been understood to be one of Koreas most successful exports. It is expected that the majority of male idol fans are female, and the majority of female idol fans are male. (image via Vivid Seats) Vivid Seats also notes . Eagle eyed fans managed to spot BTSsalbum in Apples latest iPhone 7 presentation. During what CJ calls "comeback season" -- when BTS is releasing new music -- they focus on encouraging fans to stream and buy music. We believe this is something, AT&T SportsNet, Another Regional Sports Network, Could Be Declaring Bankruptcy This Month, Apple TV+ Is Looking Into Streaming More Live Sports, Megyn Kelly Mocks NBCs Savannah Guthrie For Getting Covid: Shes Had All The Vaccines And Boosters, CNN Hits 10-Year Low As Fox News Glides To Victory In Cable News Ratings. Fans recently crowdfunded around 3 million baht (around $95,000) to . Business opportunities soon followed. Finally, we dove deeper to look at top regional cities for K-pop and their performance historically to determine the trajectory of this trend. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. The enigmatic business continues to inspire the rest of the global music industry with its legendary fandoms and theres always more to discover. Their sense of isolation is emblematic of the growing pains of K-pop, as the multibillion-dollar industry tries . So even though most countries of Africa have much lower GDP than those of the West and Asia, there's an untapped potential for new customers who contribute to kpop's profits through sheer number of fans rather than individual fan wealth like SEA. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27. Out here they are younger than the age guidelines, which is 13- and there are people in their 80's or maybe even older. Content wise, K-Pop boasts a wide appeal, featuring innocuous and positive lyrics that appeal to the family oriented cultural sensibilities of the region. Culture Queen. 2. The sex ratio of fandoms has always been a hot topic for K-Pop fan communities. Before we deep diver into our analysis, lets first see how long the respondents have already been familiar with K-pop. There are also historical and economic ties with the region. The K-pop industry has experienced significant growth both nationally and internationally during the last several years although it has been building for two decades. The ideal entry-level account for individual users. To use individual functions (e.g., mark statistics as favourites, set Directly accessible data for 170 industries from 50 countries and over 1 million facts: Get quick analyses with our professional research service. In the past week, they sawover 24million, more than 14,000 times what's expected. Netizens commented, "Oh wow, I didn't know STAYC was popular with females," "STAYC is unexpected," "I thought Kep1er would have more male fans, but I guess not," "I didn't know Cherry Bullet had a majority of fans be males, lol," "There are so many unexpected female idols who have more female fans than male fans," "I thought MAMAMOO would have the most number of female fans," "and "This is a cool list. The K-Pop wave has been well documented in the United States. While the fandom is still majorly female, in 2018 almost 50% of BTS fans were females between 18-24 in age, that changed in 2019 when it lowered to 39% with the 24-35 age group increasing in number from 16% to 27%. There are 240 respondents in this survey with 140 of them come from the US. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. This is a short 5-question survey about the demographics of members of the K- Pop fandom. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. First, the greatest percentage of consumption/engagement can be found in East and Southeast Asia. 75 1 Participation is voluntary and all information is confidential. Optimism, modesty, love, self-improvement, hard work, and restraint are all wholesome departure from Western Pop music, meaning K-Pop represents a new and cheerful start to the youth of South America. A K-pop stan is simply an enthusiastic and active fan of Korean pop music (stan means ardent fan)often you'll see them on Twitter with their picture changed to one of their heroes. As for students, it is dominated by age ranging from 15 to 20 years old. With BTS and BLACKPINK being the latest artists to capture our attention, the catchy, polished music with picture-perfect idols regularly sells out arenas worldwide. On the other hand, theres no significant difference between those who listen to K-pop for 24 hours (44.16%) and those who listen to K-pop for 5 hours or more (41.67%). When zeroing in on the Top 10 Asian cities for K-Pop we see similar trends, with Seoul comprising the majority of both Instagram Followers and YouTube Views, although having launched Spotify in early 2021, it currently comprises only a trickle of listeners. K-Pops growth in Latin America is an interesting phenomenon, because on the surface level, geographic proximity, linguistic variation, and cultural differences could lead some to write off the region as fertile ground for the genre. Excited fans at KCON 2017 at LA Convention Center (Photo by Greg Doherty/Getty Images). In South Korean culture, a sasaeng, or sasaeng fan (Korean: ; Hanja: ; RR: sasaengpaen), is an obsessive fan who stalks or engages in other behavior constituting an invasion of the privacy of Korean idols, drama actors or other public figures.The term sasaeng comes from the Korean words sa (Korean: ; Hanja: ) meaning "private" and saeng (Korean: ; Hanja: . This trend is consistent across all three platforms that we looked at, with consumption and engagement hovering in the single digits. just 24% belonged to that demographic when tickets to the Map of . FYI, this is my first ever data analytics project, so please feel free to put any comments and feedback for me. First thing first, well see the demography of the surveys respondents. Catchy Pop tunes incorporating bouncy beats, dance numbers, and positive lyrics sung by young idols has resulted in an approachable musical style that has successfully bridged cultures. ", Korean Foundation for International Cultural Exchange, Popularity of South Korean pop music (K-pop) worldwide in 2021 Statista, https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/ (last visited March 04, 2023), Popularity of South Korean pop music (K-pop) worldwide in 2021 [Graph], Korean Foundation for International Cultural Exchange, February 14, 2022. Black K-pop artists and fans struggle to fit into a genre quickly going mainstream. Looking at South America, we see that major capitals such as Santiago and Lima consistently land in the Top 10 for K-Pop fandom. BTS's Jin updates his Instagram for the first time in 2023! allkpop is a registered trademark of 6Theory Media, LLC. Looking at the Top 200 K-Pop acts across the globe, we see several trends arise. Unlike whats trending on the internet that shows Blackpink who always races with BTS to beat the record as the fastest video to reach millions of views, it turns out that MONSTA X and EXO are the second most favorite K-pop group and then followed by Blackpink. When we turn our attention to both North and South America, we see K-Pop gaining a toehold within the region. They run fan sites, create self-designed band merchandise and produce. The first was to use our data to uncover where K-Pop has made its mark globally and where its biggest audience lies. In summation, we see that K-Pop has evolved to be a widespread genre not only regionally, but across the globe as well. Tentu, hal ini belum bisa dikonfirmasi. Out of the cities mentioned above, Mexico performed the strongest, showing an absolute growth in both Instagram (817 percent) and Spotify (68 percent) metrics since March. Based on the chart below, we can see that a big portion of respondents is getting to know K-pop from 3 to 4 years ago, around the year of 2016. Top North and South American Cities for K-Pop. From new album releases to concert coverage and beyond, we've got you covered. Get full access to all features within our Business Solutions. 1. Engagement performance compares an artist's performance to other artists who have the same reach. Already well associated with other mediums of Korean cultural exports such as video games, cuisine, and cinema, Gen Z proved an enthusiastic fanbase for K-Pop icons. Your home for data science. K-pop fan groups are large, active and growing - #KpopTwitter was included in 6.1 billion Tweets in 2019, 15 per cent higher than 2018, with Thailand, South Korea, Indonesia and the United. Warner Bros. "BTS always seem to do better and better after each comeback, especially on the charts. Because of the uniqueness of the videos, the audience has the freedom to create their own speculation towards the artists work. Similarly, large metropolitan Brazilian cities such as So Paulo and Rio de Janeiro are also represented. From new album releases to concert coverage, our site has it all. The BTS ARMY is one of many K-pop fanbases who drop big bucksto take out ads in Times Square. Digging into historical performance in some of these key cities, we see that (unsurprisingly) Seoul remains a consistently strong consumer of K-Pop across Instagram, Spotify, and YouTube when looking at the last five months. Japan, the second largest music market after the United States, has a massive K-Pop following. K-Pop's youthful effervescence and dreamy idols mean the genre is especially impactful in nations with a high proportion of young people, such as Indonesia (28 percent of total) and Vietnam (27 percent). BTS always seem to do better and better after each comeback, especially on the charts. This is consistent across both Instagram Followers and YouTube Views. We at Brandwatch love data, K-pop, and we definitely love BTS. Statista. Even among female groups, the vast majority of them are usually female dominated like Itzy, Mamamoo, or Red Velvet. Additionally, the image and subject matter of K-Pop seems to have struck a chord with Latin audiences. rollingstoneindia.com/art-korean-music-videos/. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. Although K-Pop acts started testing the waters around the turn of the century, it wasnt until the 2010s that the genre truly took off in the US thanks to breakthrough artists such as PSY and Wondergirls. Even some of the biggest fanbases --Taylor Swift, Beyoncand Justin Bieber --are relatively "normal." ?Click to watch my newest video!https://www.youtube.com/. Although its not easy for a foreigner to learn the Korean language, this is not a boundary for international fans to learn the Korean language and culture. As for gender, female respondents dominate the survey results with a total of 94.58%. ", BTS album total sales in South Korea 2013-2022, Top selling physical music albums South Korea 2022. Overview and forecasts on trending topics, Industry and market insights and forecasts, Key figures and rankings about companies and products, Consumer and brand insights and preferences in various industries, Detailed information about political and social topics, All key figures about countries and regions, Market forecast and expert KPIs for 600+ segments in 150+ countries, Insights on consumer attitudes and behavior worldwide, Business information on 60m+ public and private companies, Detailed information for 35,000+ online stores and marketplaces. Show publisher information Tapi data yang dirilis Twitter, menunjukkan bahwa Indonesia jadi salah satu negara yang jadi fanbase Kpop terbesar. Please hit me up on LinkedIn if you have any questions or just want to have a further chat with me! We also offer combined rates with MusicThinkTank. Original question: "How popular is K-pop in your country at the moment? The top two percentage figures show the gender demographics while the two digit figures on the very bottom represent the age demographics. Next, we dug deeper into the two main regions of interest Asia and the Americas and examined trends seen across countries. Above is a general representation of how the hundreds of thousands of artists on Next Big Sound fall in engagement vs. reach. Around 48% of respondents dont think that K-pop is time-consuming and a few claimed that they are the ones who dont have good time management. After a 2016 crackdown on K-Pop by China in response to Koreas deployment of a US missile system, K-Pop companies began pushing their artists to explore new marketplaces. In order to know the K-pop industry in the eye of the international audience, especially the western, I conducted an analysis of K-pop popularity and audience based from the survey that was done by Saanjana Rraman in February 2019. Accessed March 04, 2023. https://www.statista.com/statistics/956042/south-korea-kpop-popularity-in-the-us/. As a Premium user you get access to background information and details about the release of this statistic. K-pop fans are known for their prolific social media activity and have used their influence to support social justice issues. Register in seconds and access exclusive features. Looking at the20 artists who outperform the norm most drastically, K-pop acts make up a majority, with well over half. Eachadministrator is in a different time zone so that they can cover all hours of the day, dividing the days into hours-long shifts. Mexico Citys large multicultural population of 22 million has led it to become Spotifys largest streaming market, resulting in the adopted moniker the streaming mecca of the world. As such, it also plays a significant role as a Trigger City. (February 14, 2022). Happy reading! Koreans began immigrating to the region as early as 1905, and by the middle of the century, several waves of immigrants had settled in Mexico, Brazil, and Argentina. Lisa Manoban, Hirai Momo, Myoui Mina, Minatozaki Sana!How are non Koreans changing the Kpop industry! This is then followed by either the United States, Peru, or Chile, with the order depending on the medium of distribution. This is to be expected given the size, diversity, and cosmopolitanism of these two cities. i can't read korean You can only download this statistic as a Premium user. 7) when looking at Instagram Followers. The large discrepancy in Spotify Monthly Listeners across these two regions is due to its muted presence in East Asia. Bieber saw close to 390,000 mentions in the past week, while he was expected to see right under 100,000. For example, high-end brands have been working with the K-pop industry in order to reach a younger audience, which is Gen Z. In 2018, almost 50% of BTS fans were females between the ages of 18 to 24. In total, 1477 K-Pop fans from 92 predominantly Western countries fully completed an extensive online survey measuring fanship, fandom and psychosocial outcomes (happiness, self-esteem and social connectedness). Don't miss out on the latest news and updates from your favorite artists, and connect with a community of K-pop fans from around the world. Business Solutions including all features. As we will explore in depth throughout this post, much of the global success of K-Pop stems from how it appeals to a broad array of listeners via catchy music, wholesome themes, attractive idols, and exciting dance routines, thus allowing it to easily translate across cultures. They have no real life knowledge so they just believe and go hard for anything. The K-pop fans of America are disproportionately young, female, and multicultural the demographic of the future. K-pop fans are now even making fan videos about Anonymous itself. We used the Brandwatch Consumer Research platform to search for social media mentions of BTS from January 1 2013 to December 31 2022. The survey result shows that the majority of respondents profession, which is students, specifically females, mainly spend below $50 for buying their favorite group merchandise and concerts ticket. Top Asian Cities for K-Pop As a Premium user you get access to the detailed source references and background information about this statistic. "Popularity of South Korean pop music (K-pop) in the United States in 2019." fstoppers.com/composite/why-do-kpop-music-videos-look-so-good-compared-american-music-videos-492870#:~:text=The%20basic%20answer%20is%20that,lighting%2C%20depth%2C%20and%20composition.&text=It%20can%20be%20of%20shapes%2C%20lines%2C%20or%20colors. "Winning The Top Social Artist Award at the 2017 Billboard Music Awards made many people curious about BTS, which in turn made them want to look them up; it also opened several new doors for the group in the west," he wrote in an email. statistic alerts) please log in with your personal account. Fans connected with their favorite K-pop artists and participated in conversations with each other around the world, setting a new global record of 6.7 billion K-pop related Tweets in 2020. If you are an admin, please authenticate by logging in again. Change Consent | Kpopmap 2022. Next Big Sound data scientist Shannon Hughesand designerAnabelle Zee contributed to this report. This narrative has found traction partly because it plays against stereotypes: K-pop fandom is often dismissed as a monolithic . to incorporate the statistic into your presentation at any time. 2007 - 2023 6Theory Media, LLC. An Analysis of Country Music Lyrics, Part 1: What More Country Songwriters Means for Country Music Lyrics, How Crash Adams Leveraged YouTube Shorts to Supercharge Their Growth. Following them, there are 35% of the respondents believe K-pop is time-consuming. account, CJ, says that there is a team of seven people who run the BTS on Billboard! Age-wise, there is a greater variance between the groups; 72.5% of SEVENTEEN's concert audience is comprised of teenagers (aged 10-19), similar to BTS's 67.8% of teenage concert goers. Tamur Yusifzai is Chartmetrics Product Manager, and he loves the space where tech and music collide. Length of Participation in K-pop: The distribution of the respondents in terms of the 'age' of their K-pop experience is bimodal. I swear by Hypebot every morning over breakfast., Hypebot is the most focused music business centric resource we have., One Little Indian, Downtown Marketing & KCRW-FM. Mamamoo arent on that list, but I know they have more female listeners too. Here for the Music. Here we take a peek inside the global phenomenon that is K-Pop, as Chartmetrics Tamur Yusifzai answers the question: why is this genre so wildly popular, and where is its biggest audience? Over the last decade, the value of music industry exports from South Korea has grown at a Compound Annual Growth Rate (CAGR) of 38 percent and is projected to crack $1B in 2020. MAMAMOO MAMAMOO had a majority female fanbase in album sales, with 75.2% female and 24.8% male. Jakarta, Bangkok, and Quezon city posted performance in lock with one another, while Taipei proved to be the weakest performer. Available: https://www.statista.com/statistics/937232/south-korea-kpop-popularity-worldwide/, Popularity of South Korean pop music (K-pop) worldwide in 2021, Available to download in PNG, PDF, XLS format, Music industry sales revenue South Korea 2014-2020, Reasons for K-pop popularity worldwide 2021, Favorite South Korean singers and groups worldwide 2021, Popular music genres South Korea 2021, by country, Monthly spending on K-pop worldwide 2018-2021, Monthly time spent on K-pop worldwide 2021, by country, Popular online music services for K-pop worldwide 2021, K-pop female artist album sales share in South Korea 2022, Sales revenue of HYBE's main subsidiaries 2021, by subsidiary, HYBE sales revenue South Korea 2021, by category, Most popular videos on HYBE LABELS YouTube channel 2023, K-pop male artist album sales share South Korea 2022, Leading boy group/band digital singles on the Circle Digital Chart South Korea 2022, Number of songwriting credits in South Korea 2013-2022, by BTS member, Most followed K-pop artists on Instagram South Korea 2022, by follower count, Most followed K-pop artists on Twitter South Korea 2023, by follower count, Main K-pop artists on TikTok in South Korea 2022, by followers, Most followed K-pop artists on Spotify South Korea 2022, by follower count, Most followed K-pop artists on YouTube South Korea 2022, by subscriber count, Amount of Billboard Music Award nominations and wins by BTS in South Korea 2017-2022, Number of American Music Awards wins by BTS 2018-2022, Number of MTV Video Music Awards wins by BTS in South Korea 2019-2022, Number of Melon Music Awards wins by BTS in South Korea 2013-2021, Number of Golden Disc Awards wins by BTS in South Korea 2014-2022, Gaon Music Chart Award wins by BTS in South Korea 2013-2021, Number of Korean Music Awards wins by BTS in South Korea 2018-2022, Reasons for K-pop popularity in the UAE 2017, Reasons for K-pop popularity in Malaysia 2017, Reasons for K-pop popularity in Thailand 2017, Reasons for K-pop popularity in South Africa 2017, Popularity K-pop genres in Indonesia 2017, Opinions on accessibility of K-pop contents in the UK 2017, Reasons for K-pop popularity in Taiwan 2017, Cafe industry and coffee drinkers in South Korea, Find your information in our database containing over 20,000 reports, K-pop entertainment company with the highest sales revenue.